poster analysis - Food inc.

This poster is advertising a documentary about food and where it comes from.The Academy Award-nominated film examines corporate farming in the United States, concluding that agribusiness produces food that is unhealthy, in a way that is environmentally harmful and abusive of both animals and employees. The film received positive responses and was nominated for several awards, including the Academy Award and the Independent Spirit Awards in 2009, both for Best Documentary Feature.

The poster has been laid out so the text are central with the cow, which has been placed in the middle of the poster. The main titles have been placed below the image of the cow, with additional details in small print below, and quotations used at the top of the poster. The poster has also used a star system to attract a target audience, in which under the main titles, there is a smaller title that says "A Robert Kenner film".

The image used in the centre of the poster is important to give the audience a message and understanding as to what the documentary could be about. In the poster, there is a cow standing in a field which has a barcode on its side. The significance of it being in a field within the mise en scene is iconic as that's the environment we'd associate a cow to be in. The significance of the barcode, however, is that is it something we associate with brands or products at a supermarket as that is where you'd expect to see one. The use of combining these two elements is that it could tell the audience what the future holds for this cow, in which works in contrast with the farmhouse in the background as it is where we expect meat to come from. This further shows the cow to be "branded" with an expected fate which could make the audience feel guilty or sympathy and want to investigate further into this documentary.

The colours used in this poster are bright and highly contrasted, which works in contrast with the scenery set in the poster, which has been set up to create a sunny day in the countryside. The font style used for both the main titles and the additional titles are plain and serif, which works in contrast with the rest of the poster and makes it seem formal. The font colours are black and white, in which the darker fonts have been used to overlay the brighter areas and the brighter fonts overlay the darker areas. The font colours work well along side the font and mis en scene as the colours used are plain and formal, and they also match the colours of the cow in the image used. 

poster analysis - making a murderer

This poster was used to advertise a Netflix documentary called making a murderer, which was an observational documentary following the life of a man who was wrongly accused of murder. This poster is typical for a social documentary, as it uses aspects of the person being used in the documentary in the poster title, as well as the trademark Netflix logo and the tagline "A Netflix Documentary series". 

In terms of layout, the poster has put the titles and subtitles in the top left hand corner of the screen and dates/additional information on the bottom of the screen. There is no star system or additional information about who is featured in the documentary as typically this is only done for film posters as social documentaries usually look into the everyday lives of normal people. The poster has been centred around the image used, in which shows two photos ripped in half.

The right photo shows an old photograph of a young boy. We can tell its an old photograph as it is in black and white, in which is something we associate with being old or outdated. By using a photo of him when he was young, it expresses his innocence in which means it would cause empathy. This works in contrast with the image used on left, in which shows a picture of the same man in his mug shot (prison photo). You can tell its a prison photo through use of mise en scene, as the background of the photo is striped which we can associate with prison bars or uniform. You can also tell its a more recent or modern photo as it it done in colour, in contrast with the other photo which has been done in black and white. 

The use of the rip down the poster shows a divide between the two photos. It represents the change in character from a young innocent boy to a prisoner, in which gives the audience hints as to what the documentary could be about. Also the fact that the line divider is torn could represent the fact he is mentally torn or "broken" as a person which further shows the difference and change in character in the pictures. 

The font style colour used are the same as the ones used for Netflix logo, and so is a font that would be instantly recognisable and familiar to the audience;

final product

editing - screenshots

   Adjusting the colour; before the colours were adjusted and after.

    Adjusting colour; brightness and colour control panel on the left and the result on the right.

   This screen shots the adjustments made on premiere pro being rendered so when the video is exported the edits and adjustments will still be there.

   This screenshot shows the title file being added onto the sequence.

    This screenshot shows a clip before it was deleted off the timeline.

    This screenshot shows the clip after it was deleted off the timeline.

Filming - 19/01/16

Today I did some filming to redo some interview shots that didn't go so well and to get some new shots and interviews to give the audience an insight to show the audience a different side to the interviewee.

 Overall, there were no technical problems with the equipment but i had difficulties with the boompole which I discovered was broken when filming, as well as difficulties with the camera tripod with which made framing the shot difficult as well as making sure the mic wouldn't fall off the boompole. The scenes in the book shop went smoothly and we were able to do it quickly with no problems on the shoot, although I discovered some of the shots were quite shaky.

Planning - equipment

The equipment I will be using to film the interview will be the same as the previous interview (Panosonic HDC TM700) so there is continuity in the camera quality. In addition to this, my interview also requires quality audio and lighting in order to achieve a good product. To control the audio I will be using Rode NTG 2 and the boom pole, in which these were also used in the previous interview;

Planning - lighting and sound

In the outdoor location shots, I will use natural lighting and so no artificial lighting will be required. In the bookshop location, I will depend on the lighting inside the shop and for the interview location (Jess' bedroom) I will use special lighting on tripods in which will help adjust the lighting quality in which i can adjust the lighting to create the right tone and mood;

Because its a small room I will only need one of these lighting rigs. To get the right lighting effect, I will shine the light onto the ceiling so it creates a good mood and effect.