Saturday 30 April 2016
Friday 29 April 2016
Thursday 28 April 2016
Wednesday 27 April 2016
Layout for a newspaper advert
Typically, a newspaper advert layout is created so it is short, simple and to the point. There is brief information about the subject being advertised which is placed onto an A4 sized paper. The information on the advert can be displayed so it is either;
- Take up half the page
- Take up a quarter page along side an article feature
- Take up a whole page
The aim of a newspaper advert is to grab the audiences attention using a unique selling point for their product. This can be done using newspaper ratings, star systems, slogans and ancillary product features (e.g. 2 disc DVD's). It is also important for newspaper/magazine adverts to use imagery and interesting texts to grab the audiences attention and to give an insight as to what the product is about, who are the characters and what is the title of the production.
This can be done through use of mise en scene, in which the characters should be dressed appropriately according to the genre of the production so it doesn't mislead or confuse the audience into thinking anything different of it. It can also use colour schemes the match the texts to the imagery, or relate the colours to the genre so it gives the audience a more clearer idea about genre and whether it appeals to them. It is important for me to take all this into account when creating my advert as it is important to create an instant connection with my audience and to show them clearly what my production is about.
Advert analysis - Empire magazine
This advert was displayed in Empire magazine and was advertising the release of a film coming out on DVD called This is England. It has been scaled to A4 paper and was displayed on the back cover.
As seen in the advert, the key focus was selling the product to the audience so it appeals to them in some way, in which it has used ratings and DVD features as their selling point. The quotations used for this piece take up majority of the space and has been centralised and uses big bold text on a blue background, which has been used so it'll be the first thing to capture the audiences attention. There is also an image on the bottom left of the advert showing the DVD and advertising additional DVD features in big bold white text on a black background.
The texts used in this advert take up the majority of the space used, and the image itself shows a long shot of all the characters in the film being advertised, in which they are all lined up along a wall and there is no significant indication about characters e.g. the protagonist, the helper, the villain, etc. The main titles used are the biggest text on the page. The titles alternate in colours, in which are in white blue and red which is iconic to the colours of the British flag, and also works with the title "This is England". The text typography used is urban and edgy, which gives the audience more clues and details into the lifestyle of the people in this film and what its about.
The urban vibe created from this poster can also be found within the mise en scene. The characters costumes are casual, both males and females are wearing trousers, in which females wearing trousers goes against the archetypes created by media texts. The characters are leaning against a large blue fence, in which is rusty and worn down and also one of the titles "A film by Sharie Meadows" has been created so it looks like it has been sprayed on as graffiti. In the distant background of this advert, there are tall flats peering over the top of the fence, in which you'd typically expect to see flats in an urban run down area.
Tuesday 26 April 2016
Ancillary products; photos
These are the photos I will be using for my ancillary product, in which were taken by Charlotte Fensom and I have had permission to use them for my product;
Wednesday 13 April 2016
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