Teaser trailers and trailers are both created for the same purpose, to raise awareness of the film and to create hype and excitement for the target audience or pre existing fan base so they will go and watch it. However the difference between them is this;
Teaser trailer - is shorter than trailers, about 30 seconds to 2 minutes long. It can be released up to 2 years before the film release and makes hints about the narrative. It can also introduce the main characters in the film and generalise the release date e.g. summer 2016.
Trailer - Are longer than teaser trailers, can be up to 5 minutes long. Its general release can be up to 6 months before the actual film in which information about the narrative is much clear, but still doesn't reveal too many hints about the plot and certain details are established such as as the genre/sub genre. We also get more information about the film such as star system and directors and the release dates are much more clear e.g. June 18th 2016.
Big Hollywood conglomerate productions will be released worldwide to a tent-pole audience. The Big 6 e.g. Disney, Paramount, etc, are the most successful companies and can afford to view their films in national cinema chains such as Odeon and Cineworld. The cinema will then have a window of about 2-3 months viewing the film to the public, depending on how successful the film is. E.g. the film E.T. (The Extra Terrestrial) was so popular, it stayed in cinemas for over a year.
A smaller independent production would be expected to be seen in independent theaters such as the UPP in Oxford. Not many will make it into the mainstream theatres as 9/10 production shown in cinemas are made by Hollywood conglomerates.
A big Hollywood blockbuster would be expected to be released during the summer (June-August) as this is a public holiday where kids and teenagers are out of school, and so have more time to do things with friends and family. Films typically released as summer blockbusters includes superhero films, romance, animations and action. In terms of seasons, its expected that thriller and horror films to be released around October in time for Halloween, which is a holiday known for celebrating all things scary. In winter, the can also be a release of Christmas themed films around late November - December time as well as other big Hollywood blockbusters, as more people get time off work for Christmas and want to spend time with family and friends.
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