Advert analysis - Empire magazine

This advert was displayed in Empire magazine and was advertising the release of a film coming out on DVD called This is England. It has been scaled to A4 paper and was displayed on the back cover. 

As seen in the advert, the key focus was selling the product to the audience so it appeals to them in some way, in which it has used ratings and DVD features as their selling point. The quotations used for this piece take up majority of the space and has been centralised and uses big bold text on a blue background, which has been used so it'll be the first thing to capture the audiences attention. There is also an image on the bottom left of the advert showing the DVD and advertising additional DVD features in big bold white text on a black background. 

The texts used in this advert take up the majority of the space used, and the image itself shows a long shot of all the characters in the film being advertised, in which they are all lined up along a wall and there is no significant indication about characters e.g. the protagonist, the helper, the villain, etc. The main titles used are the biggest text on the page. The titles alternate in colours, in which are in white blue and red which is iconic to the colours of the British flag, and also works with the title "This is England". The text typography used is urban and edgy, which gives the audience more clues and details into the lifestyle of the people in this film and what its about. 

The urban vibe created from this poster can also be found within the mise en scene. The characters costumes are casual, both males and females are wearing trousers, in which females wearing trousers goes against the archetypes created by media texts. The characters are leaning against a large blue fence, in which is rusty and worn down and also one of the titles "A film by Sharie Meadows" has been created so it looks like it has been sprayed on as graffiti. In the distant background of this advert, there are tall flats peering over the top of the fence, in which you'd typically expect to see flats in an urban run down area.